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gearasdchina

gearasdchina بازدید : 7 دوشنبه 22 بهمن 1397 زمان : 10:06
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  How many people went to a cash position this week? There is no question that this market has scared the bajebers out of many investors, me included. Fortunately,Wholesale Gyratory Crusher Parts Manufacturers I started going to cash some time ago, but I did give back a substantial amount of my profit.Your broker never wants you to be in cash. You might take it out or invest it in something else. "Don't worry, the market always comes back." Yes, and pigs can fly. Fund managers are even worse. Because I recommend selling out temporarily and going to cash does not mean I don't have a long-term program. It means I don't want to participate in a down market.


CASH IS A POSITION. It is the same as owning Vanguard Index 500 when the market is going up and being in a Money Market Fund earning interest while the market is going down, but not losing your principle. Make sense?Brokers will tell you over and over that you cannot "time the market". WRONG. Just because they are not smart enough to do it does not mean it cannot be done. I have been doing it for years and have never been caught in a bear market. Even the Federal Reserve Board published a paper saying that "market timing" works. There are timing programs or services that can be bought that are very simple and easy to understand. To protect your retirement funds you must have this in place.In my column last week I called the market a Stealth Bear.


It looks like it has come out of its den. You don't want to be around when the bear is running loose. It can hurt you.During this past few weeks we have seen some tech stocks lose 80, 90% of their value, but how about good ole Proctor & Gamble dropping 30% in one day? That is a stock held in a high percentage of retirement portfolios and hundreds, if not thousands, of mutual funds. It is going to be a long time before we see new highs in the Nasdaq Composite and the reason is very simple. There are people and fund managers who own many stocks that they would like to sell to get "even". Know anyone like that? This effectively puts a cap on any resurgence back to the top.I have no idea if the market is going to go lower, but the tendency is toward more selling, not buying.

gearasdchina بازدید : 7 چهارشنبه 3 بهمن 1397 زمان : 5:26
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  In this post we will discuss macro and micro environment of McDonald's. Market research is important for organizations. It is of utmost important for the companies to do a market research before entering into a territory for expansion of the business. One of the significant checks which are done during the market research of the company includes the macro and micro environmental factors influencing the marketing decisions of it. This will be looked into through this section.Macro and Micro environmental factors influencing the marketing decisions of McDonald's:There are various kinds of environmental factors which are directly affecting the company marketing decision.

  Political Factors: There is hardly any political factor which affects the current operations of McDonalds apart from the some of the food safety related guidelines for operating in various nations.Economic Factors: Due to the sub premium pricing of McDonalds the lower economic mood in various parts of the USA and Europe beneficial for the company and the marketing decisions of the company.Technological Factors: The technological development of the company in terms of supply chain management, vender management etc. adds to the marketing effectiveness of the company and thus the improved marketing decision making of McDonald's.Social Factors: The social rise in customer knowledge regarding obesity and increased health consequences of junk foods is negative for the company and hence the marketing decision making of the company needs to be taken in accordance to the same.Environmental Factors: The Company has a well-defined policy of usage of water, energy etc. as well as preservation of the same and hence it is important that the company communicates the same to the consumers through the marketing activities of the same.Legal Factors: There are hardly any legal factors which affects the current operations of McDonalds apart from the some of the food safety related guidelines for operating in various nations.

  Weakness: There can be various risks and their different levels in the target market for McDonald's. These risks or factors include social, political, economic, environmental and technological factors. These factors are needed to be positive for the company to take more aggressive marketing decisions. In case any of these factors are not as per the expectation of the company, the marketing decisions and strategies need to be changed.

  Opportunities: The market size and the business potential is also an important factor that influences the marketing decision by the company in view of the fact that with a market which is bigger and has more potential of future earnings, is will be possible for the company to allocate a higher marketing budget for the market. However if the market is smaller or has less possibility of future sales, the marketing strategy will also be prepared accordingly by McDonalds.

  Threat: In spite of the growth and business of McDonalds it can be said that the fast food industry segment is an intensely competitive industry where there are many regional as well as international brands are present which can lead to a lot of reduction in the market share of McDonald's. Hence one of the major environmental factors which the company needs to consider while making its decision regarding the marketing is the competition level in the market for which the company is taking the marketing decisions.

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